Cosmíc Beauty seeks to offer sustainable alternatives by producing space-grown, plant-based cosmetics. Our products are 100% natural, vegan, and cruelty- free. Furthermore, Cosmíc’s top ingredients are grown in space, relieving the burden on our planet.
The chosen design represents both the brand’s involvement in outer space and natural, sustainable products. The logo was selected for its sleek, yet relatable appearance.
The brand colors were selected to convey luxury and liveliness. They are seen working together throughout the campaign's elements, including packaging.
Similar to the logo design, Cosmíc's typefaces were chosen for their sleek, minimalistic feel, without being unapproachable. Bujole's weight is complimented well by the airiness of Century Gothic Pro.
The pattern designed for Cosmíc displays a number of flat planets and their moons. The simplicity of the concept and recognizable shapes create a lively, upscale tone for the arrangement. Cosmíc's social media page offers a sample of brand imagery, which is targeted towards younger, one-of-a-kind customers.
The identity package for Cosmíc features letterhead, a professional business card, and mailer envelopes. Each piece draws from the brand's minimalistic foundations.
Cosmíc's packaging utilizes brand colors, design elements, and of course, foil. The rose gold metallics interact with the existing color palette to create a sense of easy glamour.